Aveeno 2017

Four tracks, three of them new, across 15 spots. This first one, “All About The Melody” is probably my favorite ‘Aveeno’ track in the three years that I’ve been doing the campaign.

all-about-the-melody-screen-shot

And “Ace Riddem”.  The secret to Jens sound is a slight Jamaican late 60’s early 70’s reggae sound. Think Jimmy Cliff.

ace-riddem-screen-shot

“Aveeno 11” A track  that didn’t get used from last year, but finally found a home. Possibly my second favorite ‘Aveeno’ track, but I still prefer my simplified version of, but hey, whatever works.

aveeno-11-screen-shot

And “Aveeno 08”. Again. Yay.

aveeno-08-screen-shot

Revlon

Track 7 of 13. Beat out dozens of tracks from three agencies. 7 spots, domestic and international. Vocals from Kitty.

screen-shot-2016-10-13-at-7-19-03-pm

screen-shot-2016-10-13-at-7-19-59-pm

Some voyages never end, but, with much experience, skill and brutality, this ship was brought to harbor, laden with Spanish silver and gold. Looted in the name of the King. Dozens of settlements sacked and seventy galleons lay battered and broken on the sea floor. Protecting the Americas is lucrative business. To the victor go the spoils. My trial, merely a final call to end privateering was a farce, designed to appease the Spanish. I will see out my days as Governor of Jamaica. Who am I?

 

 

Old Navy Spot

This beat out 37 tracks. Me n Rei doodling in the studio. Those drums are one mic, loads of distortion and one take. And Rei is a first class bass player.

Another Aveeno

Screen Shot 2016-03-31 at 7.04.20 PM

For summer 2016. After much deliberation, a cover of last years track.

“The Sound of Tubes” nearly made it, and probably didn’t because I strove hard to maintain the integrity of the sound of the pre amp I used to record it. A reel to reel recorder from 1956. Yeh, not a great idea to get something past corporate, but hey, the pre amp just sounds too good. And Old Man Winter, my upright piano, sounds like a champ, too.

Check The (Fuckin) Flow – Drive, She Said

This also just found a home in Drive, She Said. My friend Alicia Angeles on the vocal mic. I did offer to do a ‘clean’ version of this, and also to give it a clean title, because, after all it is an Ashley Tisdale movie. I’ve written music for her before and she’s covered a couple of my tracks, and her fanbase are all minors. No dice, though. Well, maybe they’re going to use a bit of the track that has no cussing. If they can find two seconds that has no cussing in it, that is. Still, nice placement. Thanks Andy.

Glucerna

This just got another media buy.

Screen Shot 2015-04-14 at 1.06.19 AM

I will never do another WFH (work for hire/buy out) on a commercial again. Or anything else for that matter. (Negotiable). This company has made full use of that wfh contract by running this consistently for FIVE years!  In my spare time I play the stock market and I know how much these pharmas make. Shame on them. But, thanks for the AFM. And at least the music house couldn’t take half the publishing.

 

 

Sofia

This just re-licensed for another six months.

Screen Shot 2014-11-06 at 8.25.09 PM

I have a lot of tracks in my library.  3000 or so, and growing. I have just a few select companies that have copies of that library. What are the chances of two companies choosing the same track within a few weeks of each other, to be aired simultaneously? Yes, it happens. Rooms to Go (the Sofia one) were a little unhappy, and the music house that placed it were seriously unhappy, obviously, but it still got picked up for a second round. Disaster averted. The cheese company, below, either didn’t know, or didn’t care. They put David Cock in the commercial so I’m going with the latter. FYI, the only way it would have been breach of contract would have been if another cheese company had used the track. This was definitely in the back of my mind when I took the money and ran/ (crossed my fingers). It was my secret ambition to have both air on the same network in the same breaks, back to back. (LOL, no it wasn’t). It was a tight corner, I hate to say ‘no’ and if it had been a proper demo situation there is no way this would have happened. Companies using libraries have to accept this risk. Or, do an exclusive deal.

Screen Shot 2014-11-06 at 8.25.55 PM