Music for Film · TV · Advertising
Composer & producer Adam Longlands — Google, Toyota, Kia, Volvo, Maybelline & more.
Browse PlaylistsBrief was 60's Cuban Jazz Pop, which is so far up my street I should build a house there. After one of my three demos being favorite for a couple of weeks, the track that made it to the finish line was a library track called Sunset Blvd.
All demos available on the Playlists page. After much deliberation, 'Bounty Hunter' made it to the finish line — a bassline whose bass sound I just couldn't get right, so I layered a bunch of bass sounds and left it at 'close enough'.
The brief: Reggaeton/Hip Hop remake of the classical piece Asturias. It's a weird time signature for sure — but Reggaeton/South American music is built for odd meters. The key is, once you're locked in, the time signature becomes invisible.
Palladium On Two is Afro-Cuban dance music from New York, popular in the 1930s–40s, doused in Mambo. The Maestro Rhythm King MkII drum machine by Gibson, whose preset 'Mambo' is the funky sound behind Drake's 'Hotline Bling' — sampled from Timmy Thomas 'Why Can't We Live Together'.
Quick vocal job. Ravi needed vocals that sounded like a stadium chanting "LA Galaxy" for a set before a game at their stadium. Multiple layering of as many variations of singing "LA Galaxy" into an SM-57, add reverb, some OTT — job done.
One of the Toyota uses of the track 'Freehand'. They seem to be makin' fun of it — or rather, ad creatives making fun of the ubiquitous average white man who can't and should not dance. Full length version also available on Spotify under the name Ape X Instrumentals.
A track called 'Endurance'. Large global media buy all day every day for a year — and just re-licensed for another year for 2025. I took it upon myself to rip the V8 out of that sucker and put a Tesla motor on each wheel. They said no dice. So, back to some strings and a drum track by Trevis Bick. Superb Gretch kit recorded with all the right stuff. Eventually they settled for something like this.
Still airing across Europe — Switzerland, France, Czech Republic, and the UK. Aired constantly throughout the pandemic across North and South America. Three vocalists. Wow. Just wow.
Music approved by Snoop, who has a stake in the company — and most likely had to be approved by Ice T also. Doo Wop vocals by Kitty and I. That's the sound of my beautiful Steinway tinkling in the background, recorded in mono with one mic and nothing on it. Amazing. Track is called Doo Wop Group.
Huge global Volvo campaign. All day everywhere. The obligatory trap production for all things EV. I cannot believe trap has been around for over ten years. The 808 drum machine has had a longevity similar to that of the jazz drum kit — decades of signature sound without morphing. Drum maketh the genre.
A track called 'The Industrial North' — thinking Manchester, UK, late 19th century, industrial revolution, factories, coal stacks, L.S. Lowry, etc. There is a voice over for this, and it does help the spot — I always use a voice over like a singing vocal. Sorry Gigamon.
Just licensed to Cadillac, again. Picture coming soon — but whatever it is, it's badass. Just a "doodle" from my extensive library of certified bangers.
Just licensed for a yuuuuuge Toyota campaign. Picture dropping soon after its airing debut.