Sofia

This just re-licensed for another six months.

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I have a lot of tracks in my library.  3000 or so, and growing. I have just a few select companies that have copies of that library. What are the chances of two companies choosing the same track within a few weeks of each other, to be aired simultaneously? Yes, it happens. Rooms to Go (the Sofia one) were a little unhappy, and the music house that placed it were seriously unhappy, obviously, but it still got picked up for a second round. Disaster averted. The cheese company, below, either didn’t know, or didn’t care. They put David Cock in the commercial so I’m going with the latter. FYI, the only way it would have been breach of contract would have been if another cheese company had used the track. This was definitely in the back of my mind when I took the money and ran/ (crossed my fingers). It was my secret ambition to have both air on the same network in the same breaks, back to back. (LOL, no it wasn’t). It was a tight corner, I hate to say ‘no’ and if it had been a proper demo situation there is no way this would have happened. Companies using libraries have to accept this risk. Or, do an exclusive deal.

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