Category Archives: Commercials

Toyota

Just licensed this for a yuuuuuge Toyota campaign. Wut. Picture soon after it’s airing debut, or thereabouts.

Disney Plus

Jackery

Movie night – track is called ‘Me Oh My’, which was originally made for a Clinque ad, I believe, some time ago. Guitar and rim shot doused in spring reverb. Probably a plugin by Overloud. I wish using hardware was simpler, as opposed to the ease and quickness of plugins. I own a spring reverb unit by Quad 8 that came out of the Los Angeles Motown studio. Allegedly used by the likes of Marvin Gaye and who ever else was signed to Motown in the 80s. Though, you cannot beat the Pioneer sr-101 for stereo tube spring reverb.

Me Oh My

Advent Health

Volvo

Huge global Volvo campaign. All day everywhere. Ah yes, the obligatory trap production for all things EV. Happy to contribute. I cannot believe trap has now been around for over ten years. Not the TI type trap, but the UZ, Baauer, Yellow Claw type, that started showing up around 2012 ish. It retains a fairly fresh aura. Even from overkill. 808 snares, hats and bass. The 808 drum machine has had a longevity similar to that of the jazz drum kit, or the rock drum kit, both of which didn’t morph their signature sound for decades. Drum maketh the genre.

Maybelline

Still airing across Europe, Switzerland, France, Czech Republic, and the U.K. Aired constantly throughout the pandemic across North and South America. Three vocalists. Wow. Just wow.

Cameo

Maybelline

Mantle

From the Netherlands, again, Scandinavia. Not keen on this piece of music. I did another track, which I thought was better, but hey, they liked this one and that’s all that matters.

Don’t Blink – Gigamon

There is a voice over for this, and it does help the spot, especially as I always use a voice over like a singing vocal, but we’re here for the music, sorry Gigamon. A track called ‘The Industrial North’ – I’m thinking Manchester, UK, late 19th century, industrial revolution, factories, coal stacks, L.S Lowry, etc.