Old Navy and Trap House

I rarely do radio spots. In fact I think I’ve only ever done one radio spot and I can’t remember what is was, so maybe I didn’t. Anyway, just this last weekend, an Old Navy Back to School commercial.  “Instant” got it, but “Dance Track” was the agency’s pick, which the client thought was too upbeat, or loud, or something.  With that in mind, I should have submitted “Aug Beat 05 r2” and “Aug Beat 06”, a new thing I’m working on, House Trap, which is Trap at House Tempo. Or Trap with House sensibilities. Aug Beat 05 is going to be a track called “Beetle Bonnet” I think/maybe, we’ll see if Rei makes it over to the studio to lay down the Brazillian vocal bits. I have recently discovered that Brazil and England both use the term, ‘Beetle Bonnet’, and I’m pretty sure I’ve never heard it used in America.  So……well, whatever.  However,  Aug Beat 06 sounds way better. On a laptop anyway.