Category Archives: Commercials

Glucerna

This just got another media buy.

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I will never do another WFH (work for hire/buy out) on a commercial again. Or anything else for that matter. (Negotiable). This company has made full use of that wfh contract by running this consistently for FIVE years!  In my spare time I play the stock market and I know how much these pharmas make. Shame on them. But, thanks for the AFM. And at least the music house couldn’t take half the publishing.

 

 

Sofia

This just re-licensed for another six months.

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I have a lot of tracks in my library.  3000 or so, and growing. I have just a few select companies that have copies of that library. What are the chances of two companies choosing the same track within a few weeks of each other, to be aired simultaneously? Yes, it happens. Rooms to Go (the Sofia one) were a little unhappy, and the music house that placed it were seriously unhappy, obviously, but it still got picked up for a second round. Disaster averted. The cheese company, below, either didn’t know, or didn’t care. They put David Cock in the commercial so I’m going with the latter. FYI, the only way it would have been breach of contract would have been if another cheese company had used the track. This was definitely in the back of my mind when I took the money and ran/ (crossed my fingers). It was my secret ambition to have both air on the same network in the same breaks, back to back. (LOL, no it wasn’t). It was a tight corner, I hate to say ‘no’ and if it had been a proper demo situation there is no way this would have happened. Companies using libraries have to accept this risk. Or, do an exclusive deal.

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“Late”

Nice way to end a Friday afternoon. My favorite Music House in Chicago just sold “Late”, again.  Jim’s sold this several times. I don’t know what it’s for this time, and I really don’t care.  And strangely I don’t have an instrumental of it, so Jim’s been selling the vocal version and I think they use the instrumental bits in the track. I should think so too, cause it’s a really sad song.  Good mix, though, and a great drum track from Ravi.  Oh shit, that reminds me, I’ll have to cut him in. Damn, haha, cause I’m thinking about buying this: Ferrari Modena with custom fiber glass bass box housing 3 subs. A pimp ass stereo on white chrome wheels in other words.

 

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And this is from way back, “Late” again, for Bank of America. 2008, I think, yeh, just after the crash, so banks were trying to be endearing and… ‘yes, we understand your pain, and we care, and your debt is safe with us’.  Whoever the supervisor was, on this, was spot on, cause this track is about extreme loss. No joke.

 

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Old Navy and Trap House

I rarely do radio spots. In fact I think I’ve only ever done one radio spot and I can’t remember what is was, so maybe I didn’t. Anyway, just this last weekend, an Old Navy Back to School commercial.  “Instant” got it, but “Dance Track” was the agency’s pick, which the client thought was too upbeat, or loud, or something.  With that in mind, I should have submitted “Aug Beat 05 r2” and “Aug Beat 06”, a new thing I’m working on, House Trap, which is Trap at House Tempo. Or Trap with House sensibilities. Aug Beat 05 is going to be a track called “Beetle Bonnet” I think/maybe, we’ll see if Rei makes it over to the studio to lay down the Brazillian vocal bits. I have recently discovered that Brazil and England both use the term, ‘Beetle Bonnet’, and I’m pretty sure I’ve never heard it used in America.  So……well, whatever.  However,  Aug Beat 06 sounds way better. On a laptop anyway.

 

 

Pedigree ‘Jumper’ Still Playing In the U.K after 7 years.

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Originally done for the U.S. where it played, like, forever, now I’m getting royalty statements saying it’s playing in the U.K.  Seven Years after me and Jay sat in my bedroom studio… me with a Mandolin and he with a Ukelele (or it might have been the other way around) and just bashed it out along to the movie file a couple of times. This was one of three Pedigree commercials I did with Fitz from Fitz and The Tantrums. Yes, the guy from Fitz and the Tantrums used to do Pedigree commercials. Awesome.

Aveeno x10. The Mother of all Commercials Jobs.

 

This was a thing. These’ll be playing for months. Aveeno, Johnson and Johnson. Ten of them. English, Spanish, Fifteens, thirtys, cut downs, 25/fives, 20/Tens. It went on for weeks. Not a single hic up. Plain sailing, just get it done kind of thing. And to think, the agency thought we/meaning “I” might not be capable because we’d been doing Neutrogena for so long, as if Neutrogena was all I might be capable of. Hell no, I’m a folk musician first. Easy stuff. And Adam at my Agency was brilliant at keeping everything organized and on track.


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TTC Targeted Tone CorrectorScreen Shot 2014-04-21 at 9.05.55 PMAveeno Good Nights Sleep 30sec Spanish Theme 04

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Chips Ahoy “Don’t Stop” Alts

My favorite out take/alt is Don’t Stop 02 Kitty, up the top, in at number one. Kitty Pipatcharoenkij is Thai, but I never heard someone from Thailand sing with so much soul. Or is it pain. Either way, it sounds good.  By far my second favorite is “Dont Stop 07 Laura r1” which is me, Rei and Laura doing the 80’s rap treatment, as per requested, in fact I think it was a 90’s rap type that was requested but we went totally 80s.  Recording the vocals on that version was one of those, ‘this is why being in a recording studio is so much fun’ moments!