Category Archives: Commercials

Old Navy Spot

This beat out 37 tracks. Me n Rei doodling in the studio. Those drums are one mic, loads of distortion and one take. And Rei is a first class bass player.

Another Aveeno

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For summer 2016. After much deliberation, a cover of last years track.

“The Sound of Tubes” nearly made it, and probably didn’t because I strove hard to maintain the integrity of the sound of the pre amp I used to record it. A reel to reel recorder from 1956. Yeh, not a great idea to get something past corporate, but hey, the pre amp just sounds too good. And Old Man Winter, my upright piano, sounds like a champ, too.

Glucerna

This just got another media buy.

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I will never do another WFH (work for hire/buy out) on a commercial again. Or anything else for that matter. (Negotiable). This company has made full use of that wfh contract by running this consistently for FIVE years!  In my spare time I play the stock market and I know how much these pharmas make. Shame on them. But, thanks for the AFM. And at least the music house couldn’t take half the publishing.

 

 

Sofia

This just re-licensed for another six months.

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I have a lot of tracks in my library.  3000 or so, and growing. I have just a few select companies that have copies of that library. What are the chances of two companies choosing the same track within a few weeks of each other, to be aired simultaneously? Yes, it happens. Rooms to Go (the Sofia one) were a little unhappy, and the music house that placed it were seriously unhappy, obviously, but it still got picked up for a second round. Disaster averted. The cheese company, below, either didn’t know, or didn’t care. They put David Cock in the commercial so I’m going with the latter. FYI, the only way it would have been breach of contract would have been if another cheese company had used the track. This was definitely in the back of my mind when I took the money and ran/ (crossed my fingers). It was my secret ambition to have both air on the same network in the same breaks, back to back. (LOL, no it wasn’t). It was a tight corner, I hate to say ‘no’ and if it had been a proper demo situation there is no way this would have happened. Companies using libraries have to accept this risk. Or, do an exclusive deal.

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“Late”

Nice way to end a Friday afternoon. My favorite Music House in Chicago just sold “Late”, again.  Jim’s sold this several times. I don’t know what it’s for this time, and I really don’t care.  And strangely I don’t have an instrumental of it, so Jim’s been selling the vocal version and I think they use the instrumental bits in the track. I should think so too, cause it’s a really sad song.  Good mix, though, and a great drum track from Ravi.  Oh shit, that reminds me, I’ll have to cut him in. Damn, haha, cause I’m thinking about buying this: Ferrari Modena with custom fiber glass bass box housing 3 subs. A pimp ass stereo on white chrome wheels in other words.

 

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And this is from way back, “Late” again, for Bank of America. 2008, I think, yeh, just after the crash, so banks were trying to be endearing and… ‘yes, we understand your pain, and we care, and your debt is safe with us’.  Whoever the supervisor was, on this, was spot on, cause this track is about extreme loss. No joke.

 

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